Not because they are flawless — but because they are created with purpose and deserving of opportunity. We invest in the whole child through faith, guidance, and intentional care, ensuring the next generation receives the same investment that built the generation before.
Every legacy begins with formation.
To understand this story fully, you must first understand the man whose vision made it possible.
Milton S. Hershey was more than a chocolatier. He was an entrepreneur, industrialist, and philanthropist who believed that business success carried moral responsibility. Born in 1857 in rural Pennsylvania, Hershey failed multiple times before building what would become one of the most recognized confectionery companies in the world. Through persistence and innovation, he founded the Hershey Chocolate Company and built an entire town around it — Hershey, Pennsylvania — designed to support workers and families with housing, schools, and infrastructure.
But his most enduring achievement was not chocolate.
In 1909, Milton and his wife, Catherine, founded the Hershey Industrial School (now Milton Hershey School https://www.mhskids.org/) to provide a home and quality education for orphaned boys. After Catherine's death, Milton made a decision that stunned the business world: he transferred the majority of his wealth — including controlling interest in his company — into a trust for the benefit of the school.
He did not simply donate money. He permanently structured his success to serve children.
His vision was radical for its time. The school would care for the whole child — providing housing, meals, clothing, education, mentorship, faith formation, vocational training, and character development. Students would not only learn academically; they would grow within a stable, values-centered environment designed to prepare them for productive, principled lives.
Milton Hershey believed that opportunity, when given early and intentionally, could alter the trajectory of a child's entire future.
For our founder and CEO, Jason Wolfe, that formation also began at Milton Hershey School. As a student, Jason experienced firsthand what it means for a community to invest fully in a child — not only academically, but physically, emotionally, and through values-driven leadership development. The school did more than provide education; it provided stability, structure, mentorship, faith, and opportunity.
It instilled in him a conviction that children flourish when they are seen, supported, and guided with purpose.
Jason credits his years at Milton Hershey School as foundational to who he became — shaping his work ethic, strengthening his faith, and teaching him that stewardship carries responsibility. He lived a model where success was not measured merely by achievement, but by how well the next generation is served.
After graduating, Jason left Hershey and stepped into the real world determined to build something of his own. He spent the next 30+ years as an entrepreneur in Pittsburgh — a city known for its grit, reinvention, and competitive business environment. Building companies there was not easy. It required resilience, long hours, risk, and an unwavering commitment to discipline.
Pittsburgh is not Silicon Valley. It does not hand out success. It demands it.
Jason built and invested in companies the same way he was formed as a student — with structure, accountability, long-term thinking, and a belief that strong foundations matter. The principles he learned at Milton Hershey School — stewardship, responsibility, perseverance, and integrity — became the blueprint for how he led teams, grew businesses, and created opportunity for others.
The success that followed was not accidental. It was constructed. And it was constructed on the formative years that began at MHS.
In gratitude for the opportunities and care he received, Jason later returned to serve on the Board of Managers of Milton Hershey School and on the Board of Directors of The Hershey Trust Company, which oversees the school's endowment. In those roles, he helped safeguard the very mission that once shaped his own life.
The Wolfe Perfect Kids Foundation flows directly from those formative years. What Jason experienced as a child — intentional investment in the whole person — is now the model we seek to extend to others. What was given to one child is now being multiplied for many.
As Jason built and developed companies over the years, one thing remained near and dear to his heart: meaningful community engagement throughout the Pittsburgh area. Entrepreneurship was never meant to stand alone. Business success and community responsibility were always intertwined.
You Gift. We Gift. was a grassroots giving-back initiative started by Jason Wolfe and the PerfectGift.com team during the holiday season. What began as a simple idea quickly became a powerful movement of generosity.
Each year, Jason and his family would travel throughout communities in an RV during the holidays — delivering gifts directly to children and families in need. They identified families facing hardship, and showed up personally to bring encouragement, joy, and tangible support.
When someone gave, we matched it. When generosity appeared, we multiplied it.
This wasn't a corporate marketing campaign. It was personal. It was hands-on. It was about looking children and parents in the eye, hearing their stories, and reminding them they were seen and valued.
Over time, that initiative became more than a campaign. It became a conviction. You Gift. We Gift. taught us that generosity is strongest when it is structured, sustained, and intentional. It shifted us from reacting to needs toward building long-term impact.
Milton Hershey did not simply build a business. He built a school. He built opportunity. He built a model of investing in children — physically, intellectually, and spiritually — long before those categories were formalized.
The Wolfe Perfect Kids Foundation is our response to that model. What You Gift. We Gift. expressed in partnership, this foundation now expresses in permanence. What began as multiplying generosity has evolved into multiplying lives.
A radical commitment to invest in orphaned children with his entire fortune.
Faith is formed, character is shaped, and the principle of generosity takes root.
Entrepreneurship grounded in MHS values of stewardship, accountability, and service.
Holiday RV journeys delivering gifts, joy, and human connection to families in need.
A permanent commitment to invest in the whole child through the PIES framework.
Giving was never meant to be temporary. It was meant to become legacy.
We invest in the whole child through our PIES framework. The Foundation exists to serve children who require additional support, specialized resources, or environments uniquely equipped to help them thrive — including those with special needs and developmental differences.
Health, nutrition, safety, and foundational stability — including therapeutic, medical, or adaptive support for children who need it.
Individualized education, academic enrichment, mentorship, and specialized instruction for children who learn differently.
Confidence, resilience, belonging, and character formation. Emotional security and consistent mentorship are critical to long-term success.
Spiritual formation and identity grounded in the Judeo-Christian belief system. Every child deserves to understand their inherent value and purpose.
This is not a departure from the Hershey model — it is an extension of it. Milton Hershey believed in caring for the whole child. We carry that conviction forward by ensuring no child is overlooked simply because their needs are greater.
Whole children become strong adults. And strong adults build lasting communities.